Project Overview

• The project aims to comprehensively improve the visual design and content design of a live streaming App to enhance user experience and engagement
• Key objectives include increasing user retention rate, attracting new users, and enhancing brand value

<aside> 🔒 “The Taobao live streaming product is based on the live streaming department of Alibaba Group.

"To comply with my confidentiality agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Alibaba."

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The scope of this project is very broad, encompassing various aspects of visual design and content design. We will re-examine the design of the app's user interface, icons, color scheme, visual elements, page layout, and other aspects, while also re-evaluating content design elements such as the app's content strategy, creator collaborations, and content typography.

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Design Strategy

Live Streaming Security Center

• Rebuild the health check center homepage, providing valuable safety code scenarios and clear functional zoning
• Increase micro-interactions and real-time feedback to improve users' sense of progress and engagement

Main Iteration : Safety Code System