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Quick Summary

Core Problems

Design Strategy

Key Design Decisions

Results & Metrics

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**SafeShield:**SaaS-Intelligent Risk Control Security Platform

The SaaS-Intelligent Risk Control Security Platform is based on the CRO department of Alibaba Group.

2022 marked a significant business transformation for the risk control and security department under Alibaba Group. I was involved in an ambitious project to redesign the risk control audit experience for the complex e-commerce business, which handles enormous daily consumer transactions across the entire Alibaba platform.

<aside> 🔒 "To comply with my confidentiality agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Alibaba."

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My Role: UX designer

"Since the project's initiation in June 2021, I have been designing the security audit design for SafeShield on both the web and mobile platforms, including iOS and Android.

Until June 2022, I spearheaded efforts to enhance digital assets and design systems. This involved addressing customer pain points related to browsing efficiency, standard operating efficiency, and other experience-related aspects."

Customer Insights And Ideas

"I collaborated with two product managers and a senior UX designer with 10 years of experience. Together, we translated business insights aligned with operations into a design process that influences customer behavior and motivation. After delivering the interactive content to the engineering team and going live, we conducted a secondary review and acceptance process."

Experience Strategy And Vision

"I created frameworks, interaction principles, and prototypes to share the design with product managers. We disseminate all interaction details to the entire team through design review meetings, facilitating the spread of design thinking, maintaining consistency, and driving the project forward. Any questions or concerns are addressed during the review meetings."

Planning And Scope Definition

"I collaborated with my product manager partner to define the product and reported to my design supervisor. I advocated for respecting customer goals and balancing business objectives. I prioritized business requirements and functionalities.“

Oversight and Coordination

"I collaborated with five designers from different business domains, addressing issues unique to each business context and platform."